Business

Samsung still rules handset market: IDC

August 19, 2014 08:25 PM

During the quarter ended June, Samsung continued to be the number one company in the overall mobile phone (smartphones, feature phones and low-cost handsets) market, according to IDC India.

In its research report released on Monday, IDC said Samsung continued to lead the overall handset market, as well as the smartphone category, with 17 per cent and 29 per cent shares, respectively, in the June quarter. It was followed by Micromax, with 14 per cent and 18 per cent share in the overall handset market and the smartphone segment, respectively.


But there were words of caution for the Korean giant. Jaideep Mehta, vice-president and general manager (South Asia), IDC, said while Samsung held on to its leadership position in the market, Micromax was growing faster. "Samsung needs to continue to address the low end of the market aggressively; it needs a blockbuster product at the high end to regain momentum," he said, adding given the current growth rates, there was a possibility of seeing positions on the list change in the remaining quarters this year.

Samsung has capacity of about 17 million handsets in India, most of which are sold in the domestic market.

In the June quarter, the overall mobile phone market stood at 63.21 million units, growing five per cent compared to the year-ago period one per cent on a year-on-year basis. The smartphone segment, which accounted for about 30 per cent of the overall market, stood at 18.42 million units, growing 11 per cent sequentially and 84 per cent year-on-year.


src:sify.com

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