REXEL - YANTRA comes to North with electrical and automation products

October 01, 2014 08:42 PM

Targets Rs 20 cr business in very first year from Punjab, Haryana, Himachal Pradesh, Uttarakhand, J&K and Rajasthan


Yantra Automation Pvt Ltd, part of the 20 Bn USD Rexel Group, world’s largest distributor of electrical and automation products, has forayed into North India with a target to generate a business of Rs 20 crore in the very first year of its operations in Punjab, Haryana, Himachal Pradesh, Uttrakhand, Jammu & Kashmir and Rajasthan.

Earlier a joint venture partner with Rexel, Yantra, which was fully bought over by Rexel in April 2014, has opened a branch office in Chandigarh to oversee its North India operations.


Talking to mediapersons here a company spokesperson said Yantra has started operations with Schneider Electric, global specialist in energy management with a strong workforce of 17000 employees in India. The company is well known for its unique value proposition in Electric Distribution, Sales for Plant Automation & Machine solutions in North India and is targeting the pharma, FMCG, hard core process and machinery manufacturing industry.


Yantra, which already has major business in Western India having touched a business of nearly Rs 200 crore, is looking to spread pan India and opening of the Chandigarh branch after opening branches in Goa and Jamshedpur is part of this strategy.

Says Mr. Matthieu Tixeront, MD, Rexel India Pvt Ltd, “Through this partnership with Schneider Electric, Rexel-Yantra is entering the high-growth but highly fragmented, North Indian market for professional distribution of automation, control systems, electrical products and services.”

About Rexel Group

Rexel is a 20 Bn USD conglomerate and world’s largest distributor of electrical and automation products. Rexel shares 9 % of the world market. It is present in 37 countries, with 2500 branches and 31,000 plus employees around the world. 

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